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22

Savers vs. Spenders

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Savers vs. Spenders
Having come of age during the Great Recession, many of today’s college students consider themselves need-based shoppers and “savers” rather than “spenders.”
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Categories: Shopping | Tags: college , students , shopping , spending , money , finances , budgeting | Comments: (0) | View Count: (2291)
11

The Connected Ones

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The Connected Ones
Contrary to popular belief, students are not rushing to purchase the latest and greatest products as soon as they that get released. In fact, 72% of students describe their ‘tech personality’ as needing to do research first. They wait to read product reviews and find out if a product is worth purchasing.
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Categories: Technology, Social Media | Tags: students , college , smartphones , technology | Comments: (0) | View Count: (1915)
24

The Digital User

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The Digital User
The 9% of students who prefer exclusively digital course materials represent a unique target audience that differs from other student segments.
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Categories: | Tags: Textbooks , course materials , digital , ebook , students | Comments: (0) | View Count: (1951)
08

Who Are Today's College Students?

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Who Are Today's College Students?
College students are a broad and diverse segment of the population.
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Categories: Shopping, Higher Education | Tags: college , students , college students , shopping | Comments: (0) | View Count: (2018)
02

Instructor Use of Materials Makes a Big Difference

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Instructor Use of Materials Makes a Big Difference
Students more often acquire and find value in their course materials when faculty incorporate them into class instruction.
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Categories: Technology, Higher Education | Tags: Course materials , access codes , students , faculty | Comments: (0) | View Count: (1768)
13

Student Buying Behaviors

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Student Buying Behaviors
On average, most students spend between $100 - $200 in a given month on discretionary items, such as clothing and accessories, food and beverages, technology, and health products.
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Categories: Shopping | Tags: student , spending , college , experience | Comments: (0) | View Count: (2012)
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