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07

Shopping for Course Materials

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Shopping for Course Materials
Most students reported acquiring the majority of their course materials in a window spanning from several weeks before classes begin to the first week of class.
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Categories: Higher Education | Tags: shopping , course materials , Student Watch , students , textbooks , Amazon , Chegg | Comments: (0) | View Count: (1904)
22

Savers vs. Spenders

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Savers vs. Spenders
Having come of age during the Great Recession, many of today’s college students consider themselves need-based shoppers and “savers” rather than “spenders.”
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Categories: Shopping | Tags: college , students , shopping , spending , money , finances , budgeting | Comments: (0) | View Count: (2360)
11

The Connected Ones

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The Connected Ones
Contrary to popular belief, students are not rushing to purchase the latest and greatest products as soon as they that get released. In fact, 72% of students describe their ‘tech personality’ as needing to do research first. They wait to read product reviews and find out if a product is worth purchasing.
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Categories: Technology, Social Media | Tags: students , college , smartphones , technology | Comments: (0) | View Count: (1994)
24

The Digital User

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The Digital User
The 9% of students who prefer exclusively digital course materials represent a unique target audience that differs from other student segments.
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Categories: | Tags: Textbooks , course materials , digital , ebook , students | Comments: (0) | View Count: (2017)
08

Who Are Today's College Students?

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Who Are Today's College Students?
College students are a broad and diverse segment of the population.
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Categories: Shopping, Higher Education | Tags: college , students , college students , shopping | Comments: (0) | View Count: (2091)
02

Instructor Use of Materials Makes a Big Difference

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Instructor Use of Materials Makes a Big Difference
Students more often acquire and find value in their course materials when faculty incorporate them into class instruction.
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Categories: Technology, Higher Education | Tags: Course materials , access codes , students , faculty | Comments: (0) | View Count: (1823)
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