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To order the Student Watch report, please email bconley@nacs.org

Looking for a previous Student Watch study? 

The NACS Foundation has proudly published Student Watch since 1998. For help locating back issues email bconley@nacs.org

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Student Watch™

Funded by the NACS Foundation, the Student Watch™ study contains vital, industry-specific research that offers new insights into the college student consumer and other campus trends.

The 2018/2019 Student Watch Study has recently closed. Stay tuned for sign-up details for the 2019/2020 Study!


Participating campuses will receive FREE:

  • Access to a customizable online promotional kit.
  • Data tables with your individual campus results.
  • Aggregate data across all campuses for benchmarking.
  • Final report with aggregate results, insights and data tables.

Responsibilities include:

  • Fielding the study for two weeks during the established fielding dates (February through March).
  • Obtaining all necessary institutional approvals.
  • Promoting the survey to students. We will provide a monetary prize for one student on each campus.
  • Sending at least one email invitation directly to all or a random sample of your students.


To participate:
To apply to be a participating campus, fill out the application when it is made available and an OnCampus Research associate will follow up with you. Questions? Contact Brittany Conley at: bconley@nacs.org

Student Watch™: Attitudes and Behaviors Toward Course Materials

Brings you student perceptions so you can effectively understand the evolution of course content.  The report explores course material trends, track textbook spending, and analyze students' attitudes toward the college store.

View the Key Findings from the 2016-2017 report.

2017-2018 Report

This fact-packed analysis contains:

  • Acquisition behaviors including where, when, how, and what course materials are being obtained
  • Leading and preferred sources for course material purchases and rentals
  • Considerations and influences when selecting course materials
  • Cause and effect of students opting out of course materials
  • Use and perception of access codes
  • End-of-term behaviors including where and why students sold and reasons for keeping course materials
  • Data tables from fall 2017 and spring 2018

On sale now—ORDER TODAY!

 Digital Report  Printed Report
 Regular   $999.00 $1,049.00 
 Store Member*  $199.00        



*A special report price is available to any NACS full store member, made possible by a $800 NACS Foundation grant. A $800 rebate will be applied to your order.

Stores Only!*

A special report price of $199 is available to any NACS store member, made possible by a NACS Foundation grant.